Une conférence de Marie-Ève Thérenty (U. Montpellier) et Emmanuelle Danblon (U. Bruxelles), dans le cadre du cycle « Que veut (et que peut) encore l’éducation aux médias ? ».
24 février 2022
Une conférence de Marie-Ève Thérenty (U. Montpellier) et Emmanuelle Danblon (U. Bruxelles), dans le cadre du cycle « Que veut (et que peut) encore l’éducation aux médias ? ».
24 février 2022
Fake news is commonly recognized to be a direct generator of controversy as well as the “discursive events” (Calabrese 2018) that feed and structure it. The identification of fake news through media coverage then implicitly becomes the embodiment of critical thinking; along those lines, the act of identifying fake news turns into a set way of preserving the public’s ability to take stand on the democratic issues involved. However, I wish to draw attention to the observation according to which, despite this apparently close relationship between controversy and so-called fake news, discussing a public controversy around that frame does not fuel the debate, but rather tends to neutralize it, on a political level.
A platform, in its very nature, promises to make the entire communication chain transparent (and hence controllable). For content producers, this makes platforms an appealing environment to distribute their creations, since they offer the possibility to know their audiences. Most platforms therefore offer contributors insight into the reach of their creations, in the form of dashboards that contain audience metrics. This knowledge about the audience given to content creators is “interested”, in the sense that the knowledge is not random nor complete, and in its biases it is possible to detect a certain managerial logic.