Une conférence de Marie-Ève Thérenty (U. Montpellier) et Emmanuelle Danblon (U. Bruxelles), dans le cadre du cycle « Que veut (et que peut) encore l’éducation aux médias ? ».
24 février 2022
Une conférence de Marie-Ève Thérenty (U. Montpellier) et Emmanuelle Danblon (U. Bruxelles), dans le cadre du cycle « Que veut (et que peut) encore l’éducation aux médias ? ».
24 février 2022
We have formulated together an observation according to which a majority of discourses expressed in the public space about the media, about their productions or about the practices attached to them, put at stake a series of key paradigms, which end up forming a common horizon of recurrent values: independence, impartiality, transparency, emancipation, participation, reflexivity (2). These paradigms expressed in the discourse on media – whether this discourse is carried out by journalists, or by media education actors – form a network of media meta-categories that interact with each other and seem to activate a series of preconceived delimitations (true/false, legitimate/illegitimate, transparency/secrecy, passive reception/critical activity).
A platform, in its very nature, promises to make the entire communication chain transparent (and hence controllable). For content producers, this makes platforms an appealing environment to distribute their creations, since they offer the possibility to know their audiences. Most platforms therefore offer contributors insight into the reach of their creations, in the form of dashboards that contain audience metrics. This knowledge about the audience given to content creators is “interested”, in the sense that the knowledge is not random nor complete, and in its biases it is possible to detect a certain managerial logic.